Together our five values spell RAISE and, when we apply them, we “raise our game” not only as individuals but also, importantly, as a Company of Companions
Resilience, Action with Accountability, Imagination, Sustainability, Excellence – these values are embedded in all aspects of our business, ensuring all our customers receive the highest level of service.
Resilience is achieved not only through preparation, training and planning for all foreseeable eventualities, but also by our responses to the unexpected events that crop up.
Our ability to respond is derived from the equation: E + R = O. In this equation:
E = Event and in this context we mean ‘a happening that we have no control over’.
R = Our Response to the Event and in other words means ‘how we respond both in words and deeds, including inaction’ to this Event.
O = the Outcome
Every day we are challenged by Events, however, we often lose sight that although we can’t change the Event, we can still change the Outcome by changing our Response to it. A ‘Bad’ Response to an Event will most likely lead to a Bad Outcome even if the Event was potentially good. Likewise, a ‘Good’ Response can lead to Good Outcome even if the Event was bad.
In order to have resilience as a company, we need to be resilient in ourselves. If we are not feeling good either physically or mentally (we’re tired, weak etc) we will not be as likely to achieve “good” responses or see the bigger picture. It is therefore important to take care of ourselves, take breaks, look out for others, celebrate our achievements and enjoy what we do.
Action is about taking initiative, turning ideas into reality, and being accountable for outcomes. At Gaze Burvill, we value those who propel the business forward through decisive and constructive action.
In order to be aligned as a company, we need to be accountable for our actions which are defined by our purpose and role, and which we commit to doing. For this to happen, we must understand the bigger picture: In particular our Activity Group goals and objectives and how our individual goals impact them, and how they align and contribute to the overall companywide direction. We are responsible for speaking up if we do not understand, or if we are not meeting our targets. It is not a failing if we don’t meet targets, Accountability highlights these areas as ‘BUDS’ which are opportunities for change, so that we can make improvements for next time, and grow in ourselves and as a company.
Imagination is essential for both the company and each of us as individuals, to develop. Through our collective Imagination we can paint a picture (a vision) of where we want to be and grow towards it. We can also give a sense of wonder to our customers and achieve results which, at first, might not seem possible.
This involves trial and error and therefore taking risks and being prepared to see errors and learn from them. It not only requires time and curiosity but also context and some discipline to keep us on track with the company’s goals. It is important to recognise that everyone processes information differently, whether pictorially, numerically or audibly. This diversity gives us strength, as long as we recognise that, and work together to share our visions in a way that people can understand, and speak up if we don’t understand.
Sustainability is at our heart and is embedded in every aspect of our business and our actions. We acknowledge that everything we do has both an economic and environmental cost and we work hard together to better understand these two costs and reduce them both. Sustainability is both about economic success (as if we do not achieve this we will go out of business) and being conscious of reducing our environmental impact by increasing longevity, reducing waste and consuming less energy and materials.
Excellence is what our reputation as a company has been built on and it is a natural outcome of our three preceding values. From the quality of our customer interactions to products and services we provide we work to improve by being open to feedback and ready to learn from each other.
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