Fred McCaig’s role as General Manager is to ensure that Gaze Burvill has the necessary talent, resources and capability to deliver its cutting edge designs. This directly relates to procedures and processes to operate effectively and safely, but also to recognise the external threats.
When asked what it meant to ACID to have Fred join them, Dids Macdonald, CEO of ACID said;
“The ACID Council is a guiding influence on design and IP strategy now and for the future and the diversity of its membership ensures that all sector issues and IP interests are identified and represented. Fred McCaig brings a keen awareness of IP to our Council and is determined to influence not only the garden sector but our Council on strategies to change the culture that it appears to be OK to produce lookalikes of original designs. Gaze Burvill are active members of ACID and, following an Intellectual Property Strategy Review, have created a robust and proactive intellectual property (IP) strategy.”
And when Fred was asked what it meant to him and Gaze Burvill, he said;
“It is a great honour to have been invited to actively work with ACID. Recognising Gaze Burvill as a champion of design and innovation in the furniture making sector appreciates the experience of having to manage the constant threat of design right infringement.”